![]() The magazine sold more than 13.5 million copies a week at one point. Life became the first all-photographic American news magazine, and it dominated the market for several decades. ![]() ![]() In 1936, Time publisher Henry Luce bought Life, only wanting its title: he greatly re-made the publication. During its later years, the magazine offered brief capsule reviews (similar to those in The New Yorker) of plays and movies currently running in New York City, but with the innovative touch of a colored typographic bullet resembling a traffic light, appended to each review: green for a positive review, red for a negative one, and amber for mixed notices. Gibson became the editor and owner of the magazine after John Ames Mitchell died in 1918. It featured some of the most notable writers, editors, illustrators and cartoonists of its time: Charles Dana Gibson, Norman Rockwell and Jacob Hartman Jr. Life was independently published for its first 53 years until 1936 as a general-interest and light entertainment magazine, heavy on illustrations, jokes, and social commentary. During its golden age from 1936 to 1972, Life was a wide-ranging weekly general-interest magazine known for the quality of its photography. Life was an American magazine published weekly from 1883 to 1972, as an intermittent "special" until 1978, and as a monthly from 1978 until 2000. A cover of the earlier Life magazine from 1911
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